Rifeng Group Invests 1 billion yuan to Build an Intelligent Ceramic Sanitary Ware Production Base

Aug. 11, 2019

On August 8, Rifeng group officially signed a contract with Chongqing Rongchang district government to invest 1 billion yuan to build a smart ceramic sanitary ware production base in Rongchang national high-tech zone. This base will mainly produces smart ceramic sanitary ware products and bathroom cabinets etc. In the future, Rongchang sanitary ware production base will become an important foundation for Rifeng to achieve market expansion and promote the development of integrated and intelligent strategic planning.

Rifeng's Rongchang ceramic sanitary ware production base of Rifeng Enterprise Group covers an area of 300 acres with a total investment of 1 billion yuan. The annual output value is expected to be more than 1.5 billion yuan. The base construction period is two years, and it is expected to be completed in 2020 and will be put into production in 2021. 

Mr. Xu Tenghui, CEO of Rifeng Group, said that "The establishment of intelligent ceramic sanitary ware production base in Rongchang is a major step for Rifeng's strategic layout. After the site selection and repeated comparison, the company finally decided to settle its ceramic sanitary ware production base in Rongchang, Chonqing (a large city in southwest China). Rifeng has confidence in the investment in Rongchang due to its complete supporting measures, good location transportation and the local government's high quality and efficient service." 

Rongchang is located in the golden junction of Chengdu and Chongqing, two large cities with tens of millions of people, and has a radiation population of 369 million within 500 kilometers. In 1953, Rongchang ceramics was named one of the four famous ones in China by the Ministry of Light Industry. In 2011, the production technique of Rongchang ceramics was listed as a national intangible cultural heritage. Rongchang is also the only ceramic industry base planned by the Chongqing municipal government. It is committed to building the western ceramic city, China's high-end sanitary ceramics park and the “One Belt and Road” industrial ceramics R&D and trading center. Based on industrial advantages and rich resources , Rongchang will regard ceramics as the leading industry to support development. 

With the continuous upgrading of consumer demand and the driving of national policies, the market demand for intelligent sanitary wares is on the rise and the market size and growth space are increasing. Based on the slogan of “Integrated Sanitary Creator”, Rifeng Group upgraded its sanitary ware brand in 2018, and steadily carried out various strategic layouts.