COMMITMENT TO PRIVACY ON THE INTERNET
SCOPE OF APPLICATION
The Policy applies to RIFENG ’s Site located at http://www.rifeng.com/, as well as all other websites, domains, services, applications, and products owned and operated by RIFENG. In cases where certain RIFENG programs, products and services operate under a different privacy statement, such a policy may supersede or supplement this one.The Policy does not apply to the websites of other companies or organizations to which the RIFENG site links.
LINKS TO NON-RIFENG WEBSITES
This Site may provide links that offer convenient access to third-party products, services, applications or other websites not affiliated with RIFENG. Clicking these links will cause you to leave the RIFENG site and be transferred to websites owned and operated by unaffiliated third parties. RIFENG will make an earnest effort to link only to sites that share our high standards and respect for privacy, but we have no control over any third party websites or their privacy policies (which may differ from that of RIFENG). We do not endorse or make any representations about third-party websites or products, and the Policy does not apply to any information you may choose to share with third party websites. We encourage you to review the privacy policies of any such third parties before disclosing personal information on their website.
The site may at times allow you to share information with a social media network through certain social media features. By using these features, specific information may be collected and shared based on the utility of a given feature. RIFENG encourages you to review the privacy policies and settings of any such social media sites with which you interact so that you understand how any information collected through the social media network might be utilized.
In general, you can visit this site without revealing any personal information about yourself. However, we do collect information on user habits that helps improve the products, services, content, and advertising offered on our site. We do so in ways that do not personally identify any single visitor. We may collect, use, transfer, and disclose non-personal information for any purpose. If we do combine non-personal information with personal information, the combined information will be treated as personal information for as long as it remains conjoined.
COOKIES AND HOW THEY ARE USED
RIFENG collects visitor data to analyze and understand important trends and to gather demographic information about our user base as a whole. We may choose to use this information in our marketing and advertising services. To achieve this end, RIFENG may utilize a technology referred to as “cookies” to ascertain various user habits such as the number of people who visit our Site, average browsing time, the number of time our Site is accessed, and how much of the site is viewed. A cookie is a tiny data file transferred by a website to your computer’s hard drive for the purpose of storing small amounts of information. RIFENG collects information in aggregate for statistical purposes to improve our Site and better personalize your user experience. RIFENG does not review information on individuals themselves.
COLLECTION OF PERSONAL INFORMATION AND HOW WE USE IT
Federal and state laws require us to disclose how we collect, use, share, and protect your personal information. The law also limits how we can use your personal information. Personally identifiable information that RIFENG may collect includes (1) first and last name; (2) physical address; (3) e-mail address; (4) telephone number; (5) social security number; (6) any other identifier that permits the physical or online contacting of a specific individual; and (7) information concerning a user that a website or online service collects online from the user and maintains in personally identifiable form in combination with an identifier described above. The term may also extend to details such as a person’s birthday, height, weight or hair color that are collected online and stored by an operator in personally identifiable form.
In cases where information related to social security numbers is collected, RIFENG will take all necessary precautions to protect the user’s privacy by (1) protecting the confidentiality of any and all social security numbers, (2) prohibiting unlawful disclosure of social security numbers, and (3) limiting access to social security numbers.
There may be times when RIFENG needs to collect, export, and use personal information, as defined above, in the course of conducting normal business activities. Personal information will be collected, exported and used for reasons including, but not limited to, the following: (a) managing our relationship with you; (b) collecting information when you register to use customer and/or vendor specific services; (c) communicating with you about RIFENG products or services; (d) ordering a product or requesting assistance in completing a transaction; (e) completing a contact/inquiry form; and (f) inquiring about a product or speaking with a customer service agent. This information helps us better manage our relationship with you and allows RIFENG to personalize your experience and interaction on our Site. In such cases, you may be required to provide your name, Internet address, screen name, billing address, credit card number or other personally identifiable information so that RIIFO can complete a business transaction or fulfill an obligation to you. RIFENG will always specify on its Site how we intend to use any information we receive and will proceed with appropriate notice and consent, when necessary. If you do not wish to receive information on various other products or services that might be of interest to you, RIFENG offers the ability to opt out via the registration screen or by directly contacting the Webmaster.
When you initiate contact with RIFENG regarding an issue or problem, any personal information you provide is voluntary. We collect and use only the minimum information necessary to effectively respond to your concern and/or to conduct an investigation. When RIIFO directly solicits personal information from you in writing, we will specify how the information will be used and will proceed with appropriate notice and consent, if necessary. If you choose to post or share personal information, including photographs, on any public form on the Site, please be aware that any information you submit can be read, viewed, collected, or used by other forums user. RIFENG retains no control over any individuals who may subsequently contact or send unsolicited messages to you and is not responsible for the personal information you choose to provide in these forums.
When you provide us with personal information, we may keep a record of the inquiry. In addition, we may store and process personal information and share it with our worldwide subsidiaries and affiliates to better understand your needs and improve our relationship with you. RIFENG does not use or disclose information gathered from individual visits to the Site or information you provide to RIFENG to any third parties with the intention to sell, rent or otherwise market your personal information. RIFENG may, however, share your personal information with other companies, organizations or individuals if, under a good faith belief, we believe that the access, use, preservation or disclosure of the information is reasonably necessary to (a) meet any applicable law, regulation, legal process or enforceable governmental request; (b) enforce applicable terms of service, including investigation of potential violations; (c) detect, prevent, or otherwise address fraud, security or technical issues; and (d) protect against harm to the rights, property or safety of RIFENG, our users or the public as required or permitted by law.
RIFENG may at times employ a third party service provider to perform or assist with on-line surveys, contests, sweepstakes or other promotions, which may include help with administering the survey or promotion, compiling the data or providing customer support. These parties will be required to sign a non-disclosure agreement prior to performing any services with RIFENG and will be legally obligated not to disclose any personal information received from you. When we conduct a survey, we will make every effort to let you know how the information will be collected and used.
You have the option not to provide personal information to RIFENG. If you choose not to provide the personal information we request, you can still visit most of the Site, but you may be unable to access certain options, offers and services that involve our interaction with you.
The Children’s Online Privacy Protection Act ("COPPA"), as well as various other state law.